the d.brief with b.dunn

Blogging has become an incredibly important social media tool. Used by professionals to directly engage consumers, it provides an informal forum for high-level executives to provide a more casual, "off the record" opinion and insight into their company. While some use it effectively, others do not.

Below, a recently developed social media campaign from Best Buy is a prime example of to maintain a successful corporate blog...take a look:
** analysis dictated by principles of PESTLE, SWOT, and POST

 

  the D.Brief

Brian Dunn, Chief Operating Officer of Best Buy, provides consumers with an excellent example of effective blogging from an executive perspective. His blog is creatively titled “the D.Brief”.

He updates the blog frequently and presents it in a creative and unique format.

Each entry is concise and captures the readers attention for the entire duration.

His most recent entry is titled “Give a Little and Get Back”. It is a prime example of his most effective tactics of communication. The post's strengths include:

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  Personally relatable
  
  
  
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  Promotes product
  
  
  
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  Engages consumers
  
  
  

Dunn begins the blog with a personal anecdote. He makes reference to his own family which immediately engages viewers, places him on their level, and verify that he is actually the one writing the blog.

Dunn uses the anecdote with his son to segway into a subtle mentioning of one of Best Buy’s social responsibility campaigns. This is a very effective way to show the practicality of Best Buy products and engage consumers to contribute.

Dunn’s blog is also a strong example of 2-way communication. There is an application where readers can anonymously input their questions and comments.

** This is a direct channel to the CEO of a large company and unique chance for readers to provide their feedback.

Dunn also poses a question at the bottom of the blog to provoke debate and discussion. He is using this opportunity engaging consumers and making them feel as if he cares which is a brilliant strategic move.

The D-Brief is a prime example of extremely effective blogging—it is relevant, engaging, and informative.

Well done Brian!

the graffiti cannot be erased.

It feels like just yesterday that Chris Brown and Rihanna mysteriously pulled out of the Grammys, mere hours before their hyped performance.
I, for one, was crushed.
Rumours immediately swarmed about an incident of abuse but I refused to believe it.
It couldn’t be. They were the golden couple of pop music. Beautiful. Talented. But more than anything, international role models.

When the picture of Rihanna’s bruised and battered face surfaced, it was official. Chris Brown had pleaded guilty to assaulting his beloved and was hit with many hours of community service.

His camp was immediately concerned with how his career would be affected. The public was furious but Rihanna kept her silence

Kudos to Brown’s PR team for effectively dealing with what seemed to be an impossible situation. He was kept from the limelight, openly accepted responsibility and pledged to get help.
On one hand, what more could you ask. On the other, would the public ever forgive him? I cannot.
Today is an important day in the life of Chris Brown, as it marks the release of his new album Graffiti. The looming question is, can he make a comeback?

I feel guilty every time I find myself humming along to his hits. I cannot reconcile the handsome popstar on television with the abuser picking up garbage on the side of the highway.

But the public has been known to forgive worse. Bill came back after Monica, MJ is immortalized as an icon, and R.Kelly is popping out chart toppers like it’s nobody’s business.

81% of people polled said that they would not be adding copies of Graffiti to their music collections but the album currently sits comfortably at #2 on the Billboard Charts. Reconcile that.

wanna be startin' something.

Well, it's safe to say the legend lives on. On every billboard, radio station and movie theatre, a glimpse of the glove and a thurst of moonwalk is evident.

When I first heard this song as a bat-mitzvah girl drowning in taffeta, I couldn't resist running to the dance floor. The talent of Michael Jackson lives on in his music and the many ways in which it is interpreted. Though his style is imitated by many, his talent is surpassed by no one. Pushing all his quirks and scandals aside, the man is, and will forever be an American icon. In tribute to his talent, here are two interpretations of one of his greatest hits.

I simply can't decide which one I like better...

X FACTOR



AKON

"Lift Your Head Up High

And Scream Out To The World

I Know I Am Someone

And Let The Truth Unfurl

Wanna be startin' something..."