the d.brief with b.dunn

Blogging has become an incredibly important social media tool. Used by professionals to directly engage consumers, it provides an informal forum for high-level executives to provide a more casual, "off the record" opinion and insight into their company. While some use it effectively, others do not.

Below, a recently developed social media campaign from Best Buy is a prime example of to maintain a successful corporate blog...take a look:
** analysis dictated by principles of PESTLE, SWOT, and POST

 

  the D.Brief

Brian Dunn, Chief Operating Officer of Best Buy, provides consumers with an excellent example of effective blogging from an executive perspective. His blog is creatively titled “the D.Brief”.

He updates the blog frequently and presents it in a creative and unique format.

Each entry is concise and captures the readers attention for the entire duration.

His most recent entry is titled “Give a Little and Get Back”. It is a prime example of his most effective tactics of communication. The post's strengths include:

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  Personally relatable
  
  
  
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  Promotes product
  
  
  
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  Engages consumers
  
  
  

Dunn begins the blog with a personal anecdote. He makes reference to his own family which immediately engages viewers, places him on their level, and verify that he is actually the one writing the blog.

Dunn uses the anecdote with his son to segway into a subtle mentioning of one of Best Buy’s social responsibility campaigns. This is a very effective way to show the practicality of Best Buy products and engage consumers to contribute.

Dunn’s blog is also a strong example of 2-way communication. There is an application where readers can anonymously input their questions and comments.

** This is a direct channel to the CEO of a large company and unique chance for readers to provide their feedback.

Dunn also poses a question at the bottom of the blog to provoke debate and discussion. He is using this opportunity engaging consumers and making them feel as if he cares which is a brilliant strategic move.

The D-Brief is a prime example of extremely effective blogging—it is relevant, engaging, and informative.

Well done Brian!